After raising $6 million, Atlanta startup AdPipe is set to host “Modular,” a festival urging brands to embrace AI without losing authenticity. CEO Andrew Levy’s optimistic message is lighting up social media.
AdPipe CEO Andrew Levy said that AI is creating more opportunities than threats for creatives, emphasising that brands must maintain authenticity and a strong voice.
Levy is launching Modular, a festival in Atlanta focusing on modular storytelling and personalised content.
Levy’s optimism—drawing on his experience at Live Nation and a US$6 million seed round—is sparking excitement among marketers and musicians.
What happened
Atlanta‑based content‑creation startup AdPipe announced that it raised US$6 million in seed funding and will host a new event called Modular. Social media blew up after CEO Andrew Levy shared a teaser video. Levy, previously a Live Nation executive, said it’s a “great time to be a creative” because AI tools make content production easier. In interviews, he stressed that the real challenge is maintaining authenticity—top brands must protect their voice and avoid generic outputs.
Levy explained that Modular will bring together filmmakers, musicians and marketers to explore modular storytelling, where content is broken into reusable pieces that can be personalised and localised. The festival will include workshops on prompt engineering, rights management and ethical AI use. Industry insiders on LinkedIn and TikTok celebrated the concept, noting that modular storytelling could reduce creative burnout.
Why This Matters
Everyday workers
Musicians, videographers and freelance creators can benefit from modular storytelling by re‑using footage across platforms. Levy’s emphasis on authenticity encourages them to use AI to amplify their unique voice rather than mimic others.
Tech professionals
Developers building content‑creation tools may see demand for features that facilitate modular editing and personalisation. Levy’s focus on localised content hints at a need for models that can easily adapt to different cultures and dialects.
For businesses and startups
Brands seeking to scale international campaigns can leverage modular storytelling to create consistent yet culturally relevant content. AdPipe’s success and fundraising highlight investor confidence in AI‑powered content tools.
From an ethics and society standpoint
Levy cautions against homogenised AI outputs, advocating for creators to maintain their voice. The event’s focus on rights management and ethical AI indicates a growing recognition of the need to protect artists’ work and mitigate bias.
Key details & context
Authenticity first: Levy emphasised that AI helps creatives deliver more but warned that brands must preserve their authentic voice and avoid generic outputs.
Modular storytelling: The upcoming festival will showcase modular, personalised content and localised marketing strategies.
Background: Levy previously worked at Live Nation and now leads AdPipe, which recently raised US$6 million.
Community pulse
“This is the conference creatives have been waiting for. Finally, someone talking about AI without sounding like a robot,” wrote @FilmMakerATL on X.
“As a musician, the idea of modular storytelling intrigues me. I can reuse clips across multiple platforms without losing my vibe,” said u/IndieLoop on Reddit.
“I hope they address how to keep rights in check when AI is involved,” commented @LegalBeagle, a media lawyer, on LinkedIn.
What’s next / watchlist
Tickets for Modular are expected to sell out quickly as creators clamour to learn new techniques. AdPipe plans to release a toolkit after the event that allows brands to break content into modular pieces and track usage rights. Watch for other startups to follow suit and for major brands to test modular storytelling in upcoming campaigns. The festival could also spark discussions about standardising rights management for AI‑generated assets.
FAQs
What is modular storytelling?
It’s a content strategy where a story is broken into reusable blocks (modules) that can be rearranged and personalised across different platforms and demographics.Why is authenticity important in AI‑driven marketing?
Levy argues that AI tools make content creation easier but can lead to generic outputs. Authentic storytelling ensures that a brand’s unique voice and values shine through.When and where is the Modular event?
It will be held in Atlanta later this year. Dates and tickets will be announced soon. The event aims to bring creators, marketers and technologists together to explore modular storytelling and ethical AI use.
